Project

Nine

Lazy Boy
Delicatessen

Comfort. Warm. Relaxed.

THE PROJECT DETAILS

Brand Strategy & Identity
External Signage
Promotional Posters
Food Menu & Crockery
Merchandise
Business Cards
Illustrations

Lazy Boy Delicatessen is a suburban deli. Their mission is to bring people together through food and create a culture that values quality over quantity, convenience and overstuffed sandwiches. A simple menu with ten sandwich choices leaves you with more time to relax and embody the philosophy of "take it easy".

WHAT

DID